This is more a tutorial write up and less a puzzle. So without further ado here you go. Q: You have a certain amount of money. You are playing a coin tossing game where you know that the probability of you winning in a certain toss is 'p'. You can keep tossing this coin as long as you want. How much of your money should you bet on each toss to maximize your overall returns. The Kelly Capital Growth Investment Criterion: Theory and Practice (World Scientific Handbook in Financial Economic Series) A: This problem was first described by J.L. Kelly in 1956 and is known as the "Kelly Criteria". It provides a direct formula for what fraction of your money you should be betting. The interesting thing here is that the Kelly criteria has been used in gambling and investment strategists (including the likes of Warren Buffet). So how does one arrive at that formula? The following is an easy and simple explanation for it. Fortune's Formula: The Untold Story of the Sci...